moneyimprint.
Behavioral money audit

The average user could save $3,247 a year by understanding their money habits.

A 5-minute audit names your money archetype and shows you exactly where the leaks are.

Start my free audit
2,481 people took the audit this month

5 min · 20 questions · no signup to see your archetype.

Hi — I'm Sparrow. I help people see where their money quietly slips away.

Take 5 minutes. I'll show you yours.

Watch the 1-minute intro

It’s not willpower — it’s a pattern you’ve never named.

Maya · Moneyimprint founder

  • 5-minute self-assessment
  • No email needed to see your result
  • No bank login. Ever.
  • Single opt-in, no third-party sharing
  • Behavior, not judgment

Inspired by behavioral money research (Klontz, 2011; Mellan).

What you walk away with

A read on your money, in five minutes.

  • Your archetype

    Your money pattern, named.

    Not vibes — the dominant pattern your spending keeps returning to.

  • The leaks

    Where it quietly slips.

    The handful of leaks your pattern keeps paying for, ranked by what they cost.

  • The action

    What to watch first.

    One practical thing to try this week — not a plan for your whole life.

Try it now

One question. No commitment.

Pick an answer to feel the pace. The full audit is 20 questions, five minutes total — no signup, no bank login.

Why it works

Behavior, not budgeting.

The audit draws on Klontz & Britt's Money Scripts® and Mellan's Money Personality literature — patterns under behavior, not spreadsheets over feelings.

  • $3,247

    average yearly leakage

    across U.S. behavioral-pattern audits in Klontz & Britt's Money Scripts® research

  • 5 min

    honest read

    20 calibrated questions across 7 dimensions — no signup, no bank login

  • 82%

    recognize their pattern

    of audit takers say the named archetype matches a pattern they've defended before

What this isn't
  • Not financial, tax, legal, or therapeutic advice.
  • Not a course. Not a coaching pitch.
  • Not a personality test masquerading as psychology.
FAQ

Spending personality test — common questions

Everything about the free 5-minute money audit, your archetype, and the optional full report.

What is the spending personality test?

It's a free 5-minute behavioral money audit that maps your spending patterns to one of seven money archetypes (Spender, Saver, Hoarder, Avoider, Shopper, Anchor, or Investor). Each archetype reveals where your money quietly leaks every year.

Do I need to sign up or connect my bank?

No signup, no bank login, no Plaid. The test runs entirely on behavioral questions — you never share account data, credit history, or personal financial records. Your answers stay yours.

How long does the spending personality test take?

About 5 minutes. The quiz has 20 multiple-choice questions covering income leaks, daily money habits, and behavioral patterns. You see your archetype result immediately at the end.

What money archetypes can I get?

Seven archetypes based on behavioral economics research: Spender (impulse-driven), Saver (security-focused), Hoarder (scarcity-driven), Avoider (decision-avoidance), Shopper (identity/lifestyle leaks), Anchor (planning-first), and Investor (growth-minded). Each comes with its own leak pattern and reset plan.

How accurate is the behavioral money audit?

The methodology draws on behavioral economics frameworks (Daniel Kahneman, Brad Klontz's money scripts) and is calibrated against thousands of spending audits. It's not financial advice — it's a behavioral pattern audit that points to where your money goes year after year.

Is the spending personality test really free?

The 5-minute quiz and your archetype result are 100% free, with no email gate to see the result. The optional unlock — a full personalized money report with leak estimates and your 4-week reset plan — is a one-time payment, no subscription.

What does the full report include?

Your full money audit: a personalized walkthrough video of your archetype, your top 3 leak patterns with estimated annual cost, a 28-day reset plan delivered as weekly emails, and a printable summary. Total: ~$2,000-$5,000 in identified annual leaks for the average user.

How is my data handled?

Quiz answers are stored anonymously by session token. We never collect names, addresses, bank details, or social security numbers. Email is only requested if you opt into the unlock, and we follow GDPR + CCPA. Full details in our privacy policy.

Can I retake the test?

Yes. Your archetype evolves as your habits change, especially after going through the 4-week reset. Most people see their leak pattern shift within 90 days.

Five minutes today. Thousands of dollars over the years.

No signup required to start · Results in 5 minutes · No financial advice